It’s just not fair
You keep a ledger of who pays for what. This one doesn’t add up.
You’re not moved by sentiment so much as by injustice — someone getting away with something, the scales tipped wrong. Look closely at this system and the arithmetic is damning: the cheapness is real, but someone else is paying for it.
Watch: follow the costs
A rigged game, dressed up as normal
Fairness keeps the accounts: who gave, who took, who earned, who cheated. Its shadow is the free-rider — the one who profits from a harm they never paid for. An industry that hides its true costs, that makes the animal and the worker and the planet cover a bill someone else pockets, is exactly the kind of rigged arrangement this value exists to resist. If you’ve ever built careful arguments for why it’s fine, notice what that means: you only wall off a value you hold strongly. The fortress is the proof of how much fairness matters to you.
Wrestling with a thought?
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