Jim is a retired fire captain/paramedic/training officer, has a BS in Emergency Medicine and is certified in the Living Foods Lifestyle. Jim is also a certified fitness instructor and former softball tournament champion/all star. He has been leading life-altering programs on health and the environment for over twenty years. His presentations empower people to make informed and lasting changes in their lives. Since retiring from the fire service, Jim has been busy starting and developing several other successful outreach organizations. He founded Santa Fe Vegan and co-founded VegFund, an international organization which helps vegan activists spread the word through food and other means. Additionally, he co-authored Plant Peace Daily: Everyday Outreach for People who Care, and co-founded Root 66, a vegan food truck turned brick and mortar café. Jim is a board member of Animal Protection Voters of New Mexico and actively oversees its statewide activities, and he is an inductee of the Green Michigan Hall of Fame.