Pete Reimann fervently adopted a vegan lifestyle for ethical reasons in June of 2019, after being prompted by a random 'animal-rights outreach' video to ponder the question, "What do you value higher; taste pleasure or the life of an innocent animal?" Although he clicked on the video to make fun of vegans, his response was to adopt a vegan lifestyle on the spot. He was tired of living as a hypocrite, choosing his own taste-pleasure over the lives of animals he claimed to respect. He made the conscious decision to watch his first standard-legal practice slaughterhouse footage 3 days later, which provoked him to take action for the animals.